Hospitality sector
A website that makes guests book direct.
Travellers compare several places before booking, often on a phone and rarely on one screen. We treat the photos, rooms, services and destination as a single journey, keeping direct booking visible at every step.
Eigen producten en opgeleverde sites
Wat is jouw profiel?
Expertise die bij jouw activiteit past
Doel
Increase direct bookings and reduce reliance on third-party platforms.
Doelgroepen
Leisure travellers, business guests, groups.
Belangrijke pagina's
Rooms, services, offers, destination, reviews, FAQ, booking.
Conversie
Direct booking, availability request, contact.
Webuitdagingen
De uitdagingen van jouw sector
A hospitality website has to inspire, inform and convert without sending guests back to a platform. These are the three challenges we meet most often.
Inspire before convincing
Probleem
Dated photos and rooms described as equipment lists make it hard for travellers to picture their stay.
Oplossing
We work on consistent photo sequences and concrete descriptions: view, light, space, materials, what you hear from the room.
Indicator
Engagement on room pages, gallery views, progress towards booking.
Sell the destination with the rooms
Probleem
Many sites stop at the room. Travellers must open another site to understand the area, the access and what there is to do nearby.
Oplossing
We create a self-contained destination page: access, neighbourhood, seasons, suggestions, with links to suitable rooms and offers.
Indicator
Traffic on destination queries, bounce rate, destination-to-booking path.
Bring bookings back direct
Probleem
When the booking engine is poorly integrated, slow or hard to read on mobile, travellers go back to a faster comparison site.
Oplossing
We integrate your booking engine or channel manager into the design, make rates and conditions readable, and test the mobile journey before launch.
Indicator
Share of direct bookings, clicks through to the engine, drop-off by step.
Details die het verschil maken
Wat Synara doet en anderen niet
A heavy gallery that loads slowly on mobile.
Optimised visuals, loaded in stages.
All rooms described on a single page.
One page per room type, with capacity and amenities.
Rates and availability pushed off the site.
A booking engine integrated into the site, readable and reassuring.
The destination reduced to an address in the footer.
A destination page that places the hotel in its surroundings.
Expertises
Onze expertise ten dienste van jouw sector
Methode
Hoe we werken
Kennismaking
Een gesprek om jouw activiteit, jouw klanten en jouw doelen te begrijpen. We bepalen de scope, de planning en het budget.
Design
High-fidelity mock-ups: je ziet en keurt elk scherm goed voordat er ook maar één regel code is geschreven.
Ontwikkeling
Bouwen in korte iteraties. Je volgt de voortgang online, op een testomgeving.
Lancering & opvolging
Livegang, meten, blijven verbeteren. Jij blijft eigenaar van alles: code, domein, content.
Vragen
Voor je ons schrijft
Can we keep our current booking engine?
Yes. We work with your existing engine or channel manager: we focus on the visual integration, readable rates and the transition from the site to the booking flow.
How do you handle existing photos?
We sort, crop and optimise what you have. If gaps prevent a room or space from being shown properly, we tell you and help you brief a photo shoot.
Can the website handle several languages?
Yes, as long as it is planned in the structure from the start. We translate or adapt content for your guests, without duplicating pages that get no traffic.
Ontdek andere sectoren
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