Centre Vital × Synara

Before the pages, we needed a mark that would hold on a tunic, a Google profile and a browser tab. A geometric monogram, simple enough to embroider, sharp enough for a favicon.

Four lockups delivered: light ground, teal ground, dark bar, icon only. SVG, PNG and source. The practice can use it without calling us back.

The teal is not hospital blue. It says care without a cold waiting room. White carries the booking widget — the most important gesture on the page. Ink stays black, readable, without an effect.

One type family, two weights. Six documented heading levels. A linear icon set for clinic, home visit, phone, calendar, INAMI. The guidelines fit on one page, not an 80-board PDF.

Care happens in a real practice, not a stock clinic. We set a calm art direction: plenty of air, readable type, photos of the place and the practitioner. Nothing that promises a miracle, everything that says you will be received.

Colour serves medical seriousness without falling into hospital blue. The nine specialisms each have a clear block: vestibular, maxillofacial, manual, home visits. Patients see immediately if they are in the right place.

The homepage holds one promise and one button: clinic or home, a slot soon, INAMI-conventioned. Below, the proof patients actually look for — reviews, address, hours — before the pitch.

Each specialism page keeps the same rhythm: for whom, what happens in a session, when to book. No jargon to look clever. The vocabulary is the one from marketing.synara.be: the words people type, not the ones the practice wishes they typed.

The product here is the appointment. Three taps from a phone: specialism, slot, details. Reminders go out on their own. The practice no longer handles “do you have a slot tomorrow?” messages.

We connected the same tool as for the studio's other shops (calendar, absences, confirmations). The practice's rules stay its own: not a generic piece of software to work around.

A fast, mobile-first site, clean forms, hosting and certificates handled. The Google profile, the number and the call button stay visible — no hunt at the foot of the page.

The build ties the site to the calendar and to visit origin: we know if an enquiry came from search, an ad or a walk-in. Same rule as on marketing.synara.be: a campaign you cannot measure is not a campaign.

The searches that matter here are local and precise: physio Charleroi, vestibular rehab, maxillofacial, home visits in Mont-sur-Marchienne. Each page answers one of those intents, not a decorative keyword.

Technical work, content, business profile and reviews worked together. The activity's marketing file already says who we cannot pretend to be: we do not copy neighbouring practices, we keep the promise others do not keep — rare specialisms, readable slots, conventioned care.