Hospitality sector
A website that makes guests book direct.
Travellers compare several places before booking, often on a phone and rarely on one screen. We treat the photos, rooms, services and destination as a single journey, keeping direct booking visible at every step.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Increase direct bookings and reduce reliance on third-party platforms.
Audiences
Leisure travellers, business guests, groups.
Key pages
Rooms, services, offers, destination, reviews, FAQ, booking.
Conversion
Direct booking, availability request, contact.
Web challenges
The challenges specific to your sector
A hospitality website has to inspire, inform and convert without sending guests back to a platform. These are the three challenges we meet most often.
Inspire before convincing
Problem
Dated photos and rooms described as equipment lists make it hard for travellers to picture their stay.
Solution
We work on consistent photo sequences and concrete descriptions: view, light, space, materials, what you hear from the room.
Indicator
Engagement on room pages, gallery views, progress towards booking.
Sell the destination with the rooms
Problem
Many sites stop at the room. Travellers must open another site to understand the area, the access and what there is to do nearby.
Solution
We create a self-contained destination page: access, neighbourhood, seasons, suggestions, with links to suitable rooms and offers.
Indicator
Traffic on destination queries, bounce rate, destination-to-booking path.
Bring bookings back direct
Problem
When the booking engine is poorly integrated, slow or hard to read on mobile, travellers go back to a faster comparison site.
Solution
We integrate your booking engine or channel manager into the design, make rates and conditions readable, and test the mobile journey before launch.
Indicator
Share of direct bookings, clicks through to the engine, drop-off by step.
Details that make the difference
What Synara does that others don't
A heavy gallery that loads slowly on mobile.
Optimised visuals, loaded in stages.
All rooms described on a single page.
One page per room type, with capacity and amenities.
Rates and availability pushed off the site.
A booking engine integrated into the site, readable and reassuring.
The destination reduced to an address in the footer.
A destination page that places the hotel in its surroundings.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Can we keep our current booking engine?
Yes. We work with your existing engine or channel manager: we focus on the visual integration, readable rates and the transition from the site to the booking flow.
How do you handle existing photos?
We sort, crop and optimise what you have. If gaps prevent a room or space from being shown properly, we tell you and help you brief a photo shoot.
Can the website handle several languages?
Yes, as long as it is planned in the structure from the start. We translate or adapt content for your guests, without duplicating pages that get no traffic.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.