E-commerce sector
A catalogue that helps people choose, all the way to payment.
Online, shoppers compare several stores before buying and drop out at the first doubt. We structure the catalogue and the buying aids, make product pages and conditions transparent, and simplify every step through to order confirmation.
Eigen producten en opgeleverde sites
Wat is jouw profiel?
Expertise die bij jouw activiteit past
Doel
Sell online without diluting the brand identity.
Doelgroepen
Loyal customers, new shoppers, social followers.
Belangrijke pagina's
Home, collections, product pages, about, shipping and returns, cart.
Conversie
Add to cart, order, newsletter sign-up.
Webuitdagingen
De uitdagingen van jouw sector
An online shop has to help people find, reassure them and make them want to come back. Three levers make a difference in a buying journey.
Guide the choice in the catalogue
Probleem
In a large catalogue, seller-oriented filters leave buyers alone with dozens of options.
Oplossing
We work on navigation by use, material or size, and add comparisons and buying advice alongside the products.
Indicator
Use of filters and guides, add-to-cart rate, drop-offs.
Reassure through to confirmation
Probleem
Doubts about shipping, returns or payment resurface when it is time to check out.
Oplossing
We surface the key information — lead times, costs, returns, payment methods — early and in the right place, not in small print.
Indicator
Cart abandonment, checkout abandonment, customer service contacts.
Build loyalty after the order
Probleem
Many shops focus on acquisition and leave the customer without any follow-up after purchase.
Oplossing
We plan a useful customer account, order tracking, a newsletter and content that extends the purchase.
Indicator
Repeat customers, sign-ups, email open rates.
Details die het verschil maken
Wat Synara doet en anderen niet
Product pages copied from suppliers.
Product pages that answer the questions asked before buying.
Shipping costs discovered at checkout.
Shipping, returns and payment stated early in the journey.
Filters organised for the seller, not the buyer.
Navigation by use, material or size, the way customers think.
Customer service reachable only after several clicks.
Direct access to answers, order tracking and contact.
Expertises
Onze expertise ten dienste van jouw sector
Methode
Hoe we werken
Kennismaking
Een gesprek om jouw activiteit, jouw klanten en jouw doelen te begrijpen. We bepalen de scope, de planning en het budget.
Design
High-fidelity mock-ups: je ziet en keurt elk scherm goed voordat er ook maar één regel code is geschreven.
Ontwikkeling
Bouwen in korte iteraties. Je volgt de voortgang online, op een testomgeving.
Lancering & opvolging
Livegang, meten, blijven verbeteren. Jij blijft eigenaar van alles: code, domein, content.
Vragen
Voor je ons schrijft
Do we need to rebuild our e-commerce platform?
Not necessarily. The catalogue, product pages, reassurance and checkout often deliver more than a technical rebuild. We look at what blocks first, then at the platform.
Can you work with our current platform?
Yes, we work on common platforms and on custom builds. When a module is closed, we adapt the journey around it.
How do we improve loyalty without pestering customers?
By sending less, but at the right moment: order tracking, advice linked to a purchase, a relevant new collection. The site also needs to give people a reason to create an account.
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Expertise, procedures and team presented to reassure before the first appointment.
Kom, we beginnen!
Tijd voor het echte werk.
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