E-commerce sector
A catalogue that helps people choose, all the way to payment.
Online, shoppers compare several stores before buying and drop out at the first doubt. We structure the catalogue and the buying aids, make product pages and conditions transparent, and simplify every step through to order confirmation.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Sell online without diluting the brand identity.
Audiences
Loyal customers, new shoppers, social followers.
Key pages
Home, collections, product pages, about, shipping and returns, cart.
Conversion
Add to cart, order, newsletter sign-up.
Web challenges
The challenges specific to your sector
An online shop has to help people find, reassure them and make them want to come back. Three levers make a difference in a buying journey.
Guide the choice in the catalogue
Problem
In a large catalogue, seller-oriented filters leave buyers alone with dozens of options.
Solution
We work on navigation by use, material or size, and add comparisons and buying advice alongside the products.
Indicator
Use of filters and guides, add-to-cart rate, drop-offs.
Reassure through to confirmation
Problem
Doubts about shipping, returns or payment resurface when it is time to check out.
Solution
We surface the key information — lead times, costs, returns, payment methods — early and in the right place, not in small print.
Indicator
Cart abandonment, checkout abandonment, customer service contacts.
Build loyalty after the order
Problem
Many shops focus on acquisition and leave the customer without any follow-up after purchase.
Solution
We plan a useful customer account, order tracking, a newsletter and content that extends the purchase.
Indicator
Repeat customers, sign-ups, email open rates.
Details that make the difference
What Synara does that others don't
Product pages copied from suppliers.
Product pages that answer the questions asked before buying.
Shipping costs discovered at checkout.
Shipping, returns and payment stated early in the journey.
Filters organised for the seller, not the buyer.
Navigation by use, material or size, the way customers think.
Customer service reachable only after several clicks.
Direct access to answers, order tracking and contact.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Do we need to rebuild our e-commerce platform?
Not necessarily. The catalogue, product pages, reassurance and checkout often deliver more than a technical rebuild. We look at what blocks first, then at the platform.
Can you work with our current platform?
Yes, we work on common platforms and on custom builds. When a module is closed, we adapt the journey around it.
How do we improve loyalty without pestering customers?
By sending less, but at the right moment: order tracking, advice linked to a purchase, a relevant new collection. The site also needs to give people a reason to create an account.
Explore other sectors
See all sectorsFinance
Transparent information and reassuring navigation for financial services that are often complex.
Wealth management
Expertise, client situations and method that lead to a qualified first conversation.
Physiotherapist
Specialities, team and practical information without detours, through to booking.
Luxury
A precise, desirable digital experience that extends the codes of the house.
Masonry
Projects, types of work and coverage area to show quality before the site visit.
Notary
Expertise, procedures and team presented to reassure before the first appointment.
Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.