Manufacturing sector
A website that leads buyers from the range to a quote.
At a manufacturer, buyers look for a reference, a material, a certification or an application before asking for a price. We organise ranges, data sheets and documents so they can find things on their own, and connect every page to a clear quote request.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Make references easy to find and receive complete quote requests.
Audiences
Engineering offices, purchasing teams, distributors, installers.
Key pages
Ranges, products, applications, technical documents, certifications, company, quote.
Conversion
Quote request, data sheet download, distributor contact.
Web challenges
The challenges specific to your sector
An industrial website must serve both the engineer looking for a data point and the buyer who wants a price. Three challenges shape this dual audience.
Make an exact reference findable
Problem
When the catalogue follows the manufacturer's internal organisation, buyers cannot find their material, their application or the reference they were given.
Solution
We structure navigation by application, material and range, with internal search and filters. Each product page shows the useful data and variants.
Indicator
Internal searches, product page views, downloads, catalogue-driven enquiries.
Align technical depth and buying
Problem
A site written only for engineers puts buyers off, even though they are often the ones who start the quote request.
Solution
We plan two reading levels on the same page: benefit and application up front, technical data and compliance further down.
Indicator
Progress towards the quote, document downloads, journeys by visitor type.
Keep documents up to date
Problem
Outdated PDFs and multiple versions in circulation end up causing commercial and technical mistakes.
Solution
We centralise and date documents, with a single online version per reference, updated from your product data where possible.
Indicator
Downloads, share of up-to-date documents, enquiries linked to an old version.
Details that make the difference
What Synara does that others don't
A catalogue organised around the manufacturer's internal structure.
Navigation by application and by customer need.
Scanned PDF data sheets, unreadable on mobile.
Structured technical data, readable and comparable.
Certifications listed without stating their scope.
Certifications tied to the relevant ranges and markets.
Quote request buried at the bottom of the page.
Quote access from every product page.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Can you handle a catalogue with thousands of references?
Yes, as long as we start from structured data. We work from your ERP, your PIM or an export, and plan ongoing updates with your team.
Should prices be published on the site?
That is a commercial decision. Many manufacturers show ranges and send pricing to the quote stage, or keep terms for professional accounts.
How does the site address international visitors?
Languages are planned from the structure onwards: units, standards and documents adapted per market. We avoid automatic translation on technical pages, where a mistake is costly.
Explore other sectors
See all sectorsLaw firm
Practice areas presented clearly and soberly, quickly guiding every client to the right contact.
Transport & logistics
Destinations, capacity, lead times and handling structured all the way to a quote request.
Non-profit
Projects, beneficiaries and key figures that make people want to support your mission.
SaaS & software
Clarify your promise, showcase the product and smooth the path to trial or demo.
Insurance
Cover, exclusions and levels made easier to compare, without losing trust.
Dentist
Treatments explained simply, worries eased and booking made easy.
Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.