B2B sector
A website that supports a long sales cycle.
In B2B, decisions usually involve several people and the first contact rarely happens on the first visit. We structure the site around expertise, detailed client work and useful resources, so every visit moves a file forward, even without an immediate enquiry.
Eigen producten en opgeleverde sites
Wat is jouw profiel?
Expertise die bij jouw activiteit past
Doel
Establish expertise and generate qualified engagement enquiries.
Doelgroepen
Executive teams, business leaders, IT, procurement.
Belangrijke pagina's
Expertise, sectors, method, references, team, resources, contact.
Conversie
Meeting request, proposal request, contact.
Webuitdagingen
De uitdagingen van jouw sector
A B2B website does not convert in a single visit: it supports several stakeholders and months of deliberation. Three challenges shape that work.
Convince several stakeholders
Probleem
Leadership looks for a reliable partner, the technical team wants details, procurement compares costs. A site written for just one of these profiles leaves the others behind.
Oplossing
We create entry points by expertise, sector and issue, with suitable proof: method, completed work, answers to common objections.
Indicator
Visits split by profile, session depth, contacts by role.
Support a months-long journey
Probleem
Visitors who discover the site almost never make contact on the first visit; without content to consult in between, the project gets decided without you.
Oplossing
We publish useful resources — method notes, lessons learned, questions to ask a provider — that prospects can consult at their own pace.
Indicator
Downloads, return visits, contacts after several visits.
Prove through client work
Probleem
A row of logos with no context says nothing about what you can do, or under what conditions.
Oplossing
We write structured case studies: context, scope, process, verifiable results, with the agreement of the clients involved.
Indicator
Views of client cases, progress towards contact, incoming enquiries.
Details die het verschil maken
Wat Synara doet en anderen niet
The same pitch for leadership, technical teams and procurement.
Pages by issue, with the proof that matters to each stakeholder.
References presented as a row of logos.
Client work told in full, with the scope and how the engagement ran.
A generic contact form as the only way out.
Several entry points: meeting, proposal, downloadable resource.
Content written only to sell.
Useful resources, available between two stages of the project.
Expertises
Onze expertise ten dienste van jouw sector
Methode
Hoe we werken
Kennismaking
Een gesprek om jouw activiteit, jouw klanten en jouw doelen te begrijpen. We bepalen de scope, de planning en het budget.
Design
High-fidelity mock-ups: je ziet en keurt elk scherm goed voordat er ook maar één regel code is geschreven.
Ontwikkeling
Bouwen in korte iteraties. Je volgt de voortgang online, op een testomgeving.
Lancering & opvolging
Livegang, meten, blijven verbeteren. Jij blijft eigenaar van alles: code, domein, content.
Vragen
Voor je ons schrijft
Our sales team has its own pitch. How does the site fit in?
The site does not replace the sales conversation: it prepares and extends it. We work with your teams to align vocabulary, proof and the questions prospects ask most.
Should we show our prices?
It depends on your market. A range or a billing model helps qualify enquiries; if that is not possible, explaining what drives the price already helps the prospect.
How many client cases should we publish?
Two or three well told beat a long list. We pick the ones closest to the audiences you are targeting, with permission from the clients mentioned.
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Kom, we beginnen!
Tijd voor het echte werk.
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Maak je klaar:je gaat het geweldig vinden.
je gaat het geweldig vinden.