Tourism sector
Guide visitors from the first idea to the actual stay.
Tourist offices welcome visitors at very different stages: some are still dreaming, some are planning a weekend, others just need a practical detail on site. We organise content by interest, season and need, with journeys that lead from trip ideas to accommodation, experiences and useful local addresses.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Showcase the area and point visitors towards local experiences and providers.
Audiences
Belgian and foreign visitors, day trippers, groups, schools.
Key pages
Discover, experiences, events, where to stay, practical info, directions, contact.
Conversion
Brochure request, newsletter sign-up, contact.
Web challenges
The challenges specific to your sector
A tourism website has to inspire, help people plan and inform them on site. These three moments call for different content, and that is where the main challenges lie.
Serve every stage of the trip
Problem
Inspiration, planning and practical information rarely sit in the right place; visitors have to piece it together themselves.
Solution
We structure entry points by interest, season and length of stay, linked to self-contained pages: access, hours, rates, accessibility.
Indicator
Path from inspiration to practical information, pages per session, bounce rate.
Make places and activities findable
Problem
Without structured pages, content disappears from local searches and visitors land on third-party platforms.
Solution
Every place, activity and event gets its own page, with the information that matters and data search engines can read.
Indicator
Traffic on local and themed searches, rankings on destination queries, clicks to providers.
Keep the site alive
Problem
Events, news and seasonal hours require constant updates the team does not always have time to make.
Solution
Page templates, roles and decentralised publishing: each department or partner updates what concerns them, with review where needed.
Indicator
Update frequency, freshness of the events calendar, team autonomy.
Details that make the difference
What Synara does that others don't
A site designed for residents rather than visitors.
Content written to help plan a stay, in the visitor's own words.
Provider lists with no photo, hours or directions.
Every listing places the site, gives useful details and leads to contact.
An events calendar updated once a season.
Events published as they come, dated and linked to their venue.
Practical information scattered across several sections.
One clear practical entry: access, parking, hours, accessibility.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Our partners already run their own websites. How do we include them?
We can gather their information into listings managed by your team, or give them access to maintain the listings themselves. The goal is to avoid double entry without losing editorial control.
Does the website need to be multilingual?
If part of your audience comes from abroad, yes, but not everywhere: we translate the pages that help plan a stay first — access, accommodation, experiences — rather than duplicating the whole site.
How do we handle one-off events?
With an event template that gathers date, venue, price and accessibility. Past events are archived so they do not clutter navigation.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.