Campsite sector
A site that makes guests want the stay before booking.
A campsite is often chosen on a few photos and one simple question: is this the right place for our stay? We structure the site around pitches and accommodation, facilities, activities and practical information, with a direct booking path that stays readable from first click to payment.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Reassure families about comfort, facilities and activities during the stay.
Audiences
Families, couples, regular campers.
Key pages
Accommodation, pitches, facilities, activities, rates, booking, directions, contact.
Conversion
Direct booking, availability request, contact.
Web challenges
The challenges specific to your sector
In this market, booking often starts with a comparison between platforms and official websites. The campsite website must answer practical questions, capture searches and bring the booking back direct.
Answer the practical questions
Problem
Visitors want to know exactly what is included: pitch size, facilities, pets, motorhome access. When those answers are missing, the search goes back to a platform.
Solution
We document every accommodation type and facility on a clear page, with real photos and verifiable information, without unnecessary sales talk.
Indicator
Time spent on listing pages, bounce rate, incoming requests, direct bookings.
Show the place without overselling it
Problem
Over-polished or outdated images create a gap between the promise and the stay, and damage trust at the moment of booking.
Solution
We organise images by accommodation, facility and atmosphere, stating what is included and what varies with the season.
Indicator
Gallery views, progress towards booking, direct bookings.
Favour direct bookings
Problem
When the booking engine is hard to find or sends guests to a platform, the campsite gives up a commission and the relationship with the traveller.
Solution
We bring booking into the journey, with availability, rates and clear steps, and make the starting point obvious from every accommodation page.
Indicator
Share of direct bookings, clicks from accommodation pages, drop-offs before payment.
Details that make the difference
What Synara does that others don't
Rates and availability impossible to find without going through a platform.
Availability and the start of the booking are visible on every accommodation page.
A one-page site that sends everything to an external portal.
Every accommodation type and facility has its own page, linked to the booking journey.
Stock photos with no indication of what is included.
Images of the site, sorted by accommodation and atmosphere, with what each offer includes.
Practical questions handled only by phone.
An FAQ for each type of stay, plus an access page and arrival information.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Our campsite already works with platforms. Is that compatible?
Yes. The website complements the platforms: it carries the setting, practical information and direct booking, without disrupting your existing channels.
Do we have to rebuild everything if the booking engine is set?
No. We start from the existing module or its integration, and build the pages around it so the journey stays smooth from first click to payment.
How do we handle rate and availability changes?
Depending on your tool, information can be entered by your team or synced automatically. We choose the simplest option to maintain during the season.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.